Everyone thinks that know what is a mermaid, but "The little mermaid" was only a Disney adaptation of the fairy tale from Hans Christian Handersen. And not accurated version. But what not everyone knows is that a mermaid is an old myth, old like the mediterranean cultures. Almost from the begining humanity belived in those creatures.
Sirens are mythological sea creatures belonging to legends and folklore.
Originally, in classical antiquity, it is represented as the hybrid beings with the face or torso of a woman and the body of a bird that inhabited a rocky island; from the Middle Ages it acquired a fish-like appearance: beautiful women with fish tails in the place of the legs that dwelt in the depths. In both cases an irresistible melodious voice is attributed to the sailors madly attracted.
Sirens are sea maidens who deceive sailors with their beauty and sweetness of their song; head to the navel have virgin body similarly to mankind, but they have a scaly fishtail, which always hide in the sea.
Due to the double form with which they have been presented throughout history, many non-Latin languages distinguish the classic siren woman-bird (English siren, German Sirene) from the mermaid with fish tail (English mermaid, German Meerjungfrau), being in fact two different creatures.
In both cases they are beings created from the masculine fantasy. Beings that represent the temptation at the same time as the feminine perversion. Constantly in the collective imagination these ideas of the fem fatale are repeated. The sirens are a clear example of original myth.
From the brand we wanted to reverse this myth. Sirens may simply have been beings of strange beauty, otherworldly beings coveted by human beings.
From the abyss one mermaid rised to save a men's life. But she was captured and betrayed.
With her willpower she managed to escape and she is free again.
Nobody found the sailors.
Beware of betraying the sirens ...